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Say Hi to Hinkle Insurance’s New Look

We’ve got a new look! 

We recently underwent a rebrand, transforming the legacy of Hinkle Insurance with a modern, refreshed identity. This is more than a cosmetic change—it’s an opportunity to reintroduce ourselves. 

At first glance, our new “Hi” logo mark may seem like just an abbreviation for “Hinkle Insurance,” but it’s also the beginning of something meaningful.

We’ve been insuring Lancaster for 50 years, so we chose “Hi” for this rebrand because it’s the greeting you give a friend. “Hi” is the start of a conversation, a signal that says, “We see you. Let’s get to know each other.” 

Since 1976, we’ve protected your family, your business, and your possessions with a true, concierge experience. Our clients are our friends and our family. They are the businesses, retailers, and neighbors that make Lancaster an incredible place to live. We insure the places you take your kids to eat, where you get your hair done, the contractors who work on your house. Every step of the way, we make the power of choice possible, with coverage from top-rated national and regional insurance carriers easily accessible to anyone in our network. 

Our agency is second-generation owned, with the third generation actively part of operations. Because of this rich history, we have spent decades cultivating relationships with our clients. We prioritize connection, compassion, and community—because we genuinely care. We answer the phone. With Hinkle, you’re more than a policy number. You’re part of a relationship, a legacy, a local agency that knows your name. When you work with Hinkle, you’re part of our family.

Our fresh brand symbolizes our continued commitment to the values that have carried us over the past 5 decades. So when you see “Hi,” know that it’s more than a logo—it’s a promise of approachability, connection, and care. 

Say Hi.